I’m going to propose something to Microsoft, specifically my new rising hero Jeff Teper, and the SharePoint community. I think this proposal may quell a lot of the complaints we’ve heard during the recent releases.
Before I make my proposal, and to introduce new readers to the issue at hand, let me give you the TL;DR (too long; didn’t research) version of the issue at hand.
A Brief History of Nearly Everything
During both the previous releases of SharePoint, meaning SharePoint 2010 and SharePoint 2013, Microsoft has been extremely strict on what information people should have. This has lead to community complaints that they’re not getting enough information to make proper decisions about which version to target for new developments, what features they can safely use and that will remain supported, and whether new features will make current development efforts worthwhile or redundant.
Part of the issue has been that a secret club of community participants (MVPs) have been given this information in advance, under the provision that they don’t say anything to anyone (NDA).
A typical example of how this can turn out is the removal of design view in SharePoint Designer 2013; the MVPs knew months in advance but couldn’t warn their customers that what they were implementing wouldn’t be as easily maintainable in the next version of SharePoint. The NDA forced the MVPs to give their customers bad advice. They couldn’t suddenly stop recommending using design-view based solutions when they learned about the inevitable end of the support because customers would ask why and “I can’t really tell” doesn’t work well when explaining business solution decisions to customers.
Yeah, I said TL;DR. It’s more complex than this.
How Can Microsoft Solve This?
Now, Microsoft itself may not be capable of producing enough information to satisfy the thirst for details and information about new versions. After all, they barely have time to keep their existing content up to speed, and with information changing at a rapid pace during development, staying on top of every update in every article, providing insights and analysis, commenting on possible usages, and so on will overwhelm any team of content authors.
Except one. The MVPs.
You see, the MVPs already write this information. They keep up to date. They know the upcoming features. They have access to the code earlier than most. They often have more extensive experience with SharePoint than technical writers at Microsoft.
You can see this if you look at what I call the MVP verbal diarrhea happening on release day for any public beta of SharePoint. Virtually every MVP will publish tons of content that is reasonably up-to-date (although there are certainly exceptions). Much of it is similar in nature because, you know, everyone has to break the news that SharePoint 2013 will have an app store, but it is usually of good quality and at least not any worse than a lot of the other content out there.
This verbal diarrhea happens because of the gag-order from Microsoft. By preventing the MVPs from writing anything until a certain date, they are creating a dam of content that will flood over the landscape when the gates open.
Of course, because Microsoft has a formal and strict policy on publishing any content, and in any case wouldn’t be even close to keep up with the demand for information, the market, the community, and the users are left with another problem: Should we do something in the current version of SharePoint or wait for the next? Without proper information, making that decision is impossible, so mistakes are made and money is lost.
Finally, Microsoft misses out on a lot of customer feedback. MVPs aren’t users, at least not in any statistically significant manner, and the customer early access programs are largely a joke in terms of both scope and detail.
During the pre-launch phases, where I’ve been staying ahead of most of the crowd in having information and opinions, I usually get more questions about upcoming features from Microsoft’s early access customers than I get from others because the official information is lacking, the MVPs aren’t talking, and Microsoft doesn’t have capacity to follow up in a proper way.
Tear Down the Wall!
So, here’s a chance to kill both birds with one stone: Un-gag the MVPs. That’s right, take away the NDA for any announced version of SharePoint. Let them write about anything that is in the new version, is possibly in the new version, or maybe just a pipe dream of a new version.
I mean, the content will be out there in any case. Non-MVPs get as much and often more information than MVPs. We, and by we I mean the rest of the non-gagged community, will write whatever we damn well please, which is often wrong, too speculative, slightly hopeful, or plan lies (at least according to some lesser beings).
By allowing the MVPs to write about the stuff, at least Microsoft has a group of well-informed individuals that they can give directions more accurate than what ‘we’ can deduce from our various sources. MVPs can be told to mark clearly any information as ‘speculative rambling’ or ‘refers to possibly vaporware features’ or something more politically correct. They can say “Based on what we know at this point, XXXXX, but know that this may change at any time” without being threatened to lose their hard-begged three-letter adornments.
A non-gag policy allows MVPs to work better with the existing content base as well. MVPs can create better content and not have to rush out the door or have to compete with a hundred “SharePoint Designer is Free!” posts at the same time. The content base will likely have less duplicate content and possibly more cumulative information if MVPs build on each other’s information instead.
Sure, there will still be a lot of content, some of it wrong due to changing features, but it will satisfy the community’s and users’ need for information and quench the attention thirst from MVPs on release day. Microsoft gets more feedback from a broader user base and can allow customers to better prepare for what’s coming and not lose money on bad decisions.
This doesn’t even preclude Microsoft from putting time-sensitive information under specific NDA. It’s as easy as marking an email specifically as “Keep your bread hole shut until XX/XX/XXXX”. The press does this all the time and deals with it well, knowing that their information advantage goes away if they break the trust.
So, I think it’s time to stop the secrecy policy for MVPs. It will benefit Microsoft, the MVPs, the community, and the users.
It won’t hurt anyone.
What do you say, Jeff. Will you be my and the community’s hero once more?
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