A month or so ago (yeah, yeah, relative time and stuff), I asked for opinions about what I should do. A new challenge. After talking with a bunch of people, thinking hard on what inspires me, and researching quite a bit, I’ve reached a conclusion: gamification.
Yup! I built my first gamification solution about a decade ago, as part of what was then the largest SharePoint 2010 installation in the world. It wasn’t called by that name then, but the principles are the same.
What makes people want to play Call of Duty but not do dishes? One yields a reward (a clean kitchen) while the other is more or less pointless to most people. Why is Clash of Clans making millions of dollars every day from not doing anything useful except making time pass? Why do you want to collect airline miles that you’ll often never use but don’t really care about saving electricity by turning off lights in every room?
The answer is gamification. Done well, gamification is a very powerful method of driving motivation to do, or stop doing, certain things.
I’ve always had great fun in making people think certain things. I play games with people’s assumptions, provoke them into emotions, and make them hold certain opinions. In my blog over the years, I’ve had plenty of discussions arguing positions I don’t even hold myself, just to see how people react. I like to piss people off so that they think.
Why not turn that into a business or a craft? Gamification is essentially about manipulating people into a desired state of mind, either for them or for whoever does the manipulation. Want to feel good about exercise or stop smoking? Gamification. Want your customers to feel happy when they do what you want? Gamification.
I’m good at it. Now I want to be better.
I’m not entirely sure how I’m going to do this yet, but I’m pretty sure it will be something that will raise eyebrows, in the gamification community, among friends, or with potential users.
My new company, MOBSoft.mx, is going the be a major player in gamification, first in Mexico and then in the world. We are already rapidly working towards closing our first major clients, we have made partnerships with some of the best experts in the world, and we’re actively working on designing a platform. Yes, another one, and yes, this is going to be better.
I’ll probably write some more blog posts, maybe a new blog, create some stunning slide decks, record some videos, attend some events, but I haven”t mapped out a complete path yet.
First of all, however, I’m going to make sure you know, and that if you are thinking about or working on gamification, you’ll definitely want to hook up.
Thanks for the interesting discussions and thoughts from those around me who have helped me reach this decision. Now, hold on to your hats, scarfs, and panties, because we’re about to go on a wild ride.
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