Gamification Then – My New Path To More Awesome

A month or so ago (yeah, yeah, relative time and stuff), I asked for opinions about what I should do. A new challenge. After talking with a bunch of people, thinking hard on what inspires me, and researching quite a bit, I’ve reached a conclusion: gamification.

My new path in Gamification


Yup! I built my first gamification solution about a decade ago, as part of what was then the largest SharePoint 2010 installation in the world. It wasn’t called by that name then, but the principles are the same.

What makes people want to play Call of Duty but not do dishes? One yields a reward (a clean kitchen) while the other is more or less pointless to most people. Why is Clash of Clans making millions of dollars every day from not doing anything useful except making time pass? Why do you want to collect airline miles that you’ll often never use but don’t really care about saving electricity by turning off lights in every room?

The answer is gamification. Done well, gamification is a very powerful method of driving motivation to do, or stop doing, certain things.

Why Gamification?

I’ve always had great fun in making people think certain things. I play games with people’s assumptions, provoke them into emotions, and make them hold certain opinions. In my blog over the years, I’ve had plenty of discussions arguing positions I don’t even hold myself, just to see how people react. I like to piss people off so that they think.

Why not turn that into a business or a craft? Gamification is essentially about manipulating people into a desired state of mind, either for them or for whoever does the manipulation. Want to feel good about exercise or stop smoking? Gamification. Want your customers to feel happy when they do what you want? Gamification.

I’m good at it. Now I want to be better.


I’m not entirely sure how I’m going to do this yet, but I’m pretty sure it will be something that will raise eyebrows, in the gamification community, among friends, or with potential users.

My new company,, is going the be a major player in gamification, first in Mexico and then in the world. We are already rapidly working towards closing our first major clients, we have made partnerships with some of the best experts in the world, and we’re actively working on designing a platform. Yes, another one, and yes, this is going to be better.

I’ll probably write some more blog posts, maybe a new blog, create some stunning slide decks, record some videos, attend some events, but I haven”t mapped out a complete path yet.

First of all, however, I’m going to make sure you know, and that if you are thinking about or working on gamification, you’ll definitely want to hook up.

Thanks for the interesting discussions and thoughts from those around me who have helped me reach this decision. Now, hold on to your hats, scarfs, and panties, because we’re about to go on a wild ride.




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A New Challenge

Ten years ago, I decided I was going to become one of the best SharePoint developers in the world. Two years later, Microsoft was holding meetings to discuss me and I could walk into pretty much any conference lecture and be immediately recognized. I still hold the record, as far as I know, for most books and journals written, with over 25 books mostly still available from Amazon or other places.

Even today, I get ten thousand unique visits monthly on my blog even though I haven’t written a word about SharePoint in years. I still get maybe half a dozen pitches for projects each week, even though I haven’t been in the SharePoint community since 2013. And I couldn’t spell SharePoint when I started.

Now, I’m ready to take on a new challenge. I’m thinking game development but I’m not sure.

My question to you is this: Would you like to follow my journey? If so, what form should it take? A blog? Posts on FB? YouTube? How should we interact? Do you want an email newsletter? Weekly interactive talks? A forum?

What should the challenge be? Last time I could reach a hundred thousand SharePoint professionals in minutes. Should I aim for an audience of a million? If not games, then what industry? AI and machine learning? Biohacking? If games, what’s the goal? World’s leading Unity3D authority? Game marketing guru?

And before you suggest it, I’ve done the cryptocurrency thing. It got boring pretty quickly.

I’m looking for ideas and to hear what people want. I’m not in it for money, I just want a new challenge.

The Cross in the Road

Dear world,

I’m writing to you because you are standing at a point in your history where you need to make a choice. It is an important choice, one that will forever define humanity and one that will linger in the history books for centuries and millennia.

The road forward is divided into several paths, each with its own opportunities and challenges. Each path is fraught with peril and infinite potential for reward. Sadly, none of us, least of all our politicians, know what each path brings.

You see, the entire planet walks along only one path. There aren’t two paths in which one of them, for example, Germany stood up to Hitler and threw him out of office while on the other path the Germans cheered him on and let him rise to power. Our parents and grandparents took only one path.

Together, we are on a single path and the choices we make are what will define who we are. I don’t care about the children or the elderly or the Jews or the Muslims or right-wing or left-wing, terrorist or freedom fighter. To me, you are all part of this wonderful universe of mine, in which each and every one of you, regardless of race, creed, gender, color, or conviction plays a part in making history into this one beautiful path.

Please, as you now stand and ponder where to go: Take time off whatever else you are doing. Ask your boss for a day off. Postpone that holiday shopping until tomorrow. Spend one day to learn about what is going on in the world.

Listen to facts, not opinion.

Listen to scientists, not politicians.

Listen to history, not predictions.

Decide what you want your grandchildren to hear about you, or the neighbor’s grandchildren. Decide how you want to be remembered on this day when we stand at a crossroads, ready to bring humanity forward. You have a chance now and what you decide will forever shape this planet for good or bad.

Tomorrow, someone may have made the choice for you.

Thank you.